About Us

The alter ego, a persons secondary or alternative personality. There is a voice that tells you its done, you've given everything you can and couldn't possibly do more, but then a second voice comes into play, a slight whisper in your mind claiming you can do one more. Any normal person would listen to that initial voice and quit there, don't risk the possible failure, the additional pain. However you're not trying to be normal, you're trying to be better, looking to improve yourself and there is no way to do that if you quit when it gets hard. Years of my own training taught me this, without listening to that alter ego I would've never grown in the gym. That is what I want this brand to represent, anyone who is crazy enough to listen to that voice telling them to push past their own limits you may not be Inhuman by literal definition, but it is a feeling to strive for.